In our effort to find the most effective layout, we use many different pieces of the design puzzle to draw and keep the attention of the viewer. No matter how much software we use, or how many bells and whistles we apply to our design, in the end our sign must be readable and pleasing to the eye. To that end, we shall explore here basic layout with regard to line value.
One of the most useful tools for avoiding monotony is the simple procedure of varying the line value of our letter styles. (This is also called weight.) Value is the relative lightness or darkness of a font. Similarly we can control a message by combining line weight with contrasting colors.
